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Monday 15 May 2017

4 Portfolio images




As part of my final submission i am required to produce 4 final portfolio images based around one of the following themes:

Avant Garde

Editorial

Catalogue

Catwalk.

Once the theme is chosen you must research; the magazine you are designing for, establish the trend, who the target audience is, who do they design for, what type of models do they use, lighting, composition

The theme i have chosen to base my look around is Avant Garde. I absolutely love Avant Garde work because it has no limitation what so ever and your creativity can really be expressed through make up, hair and styling. I will be creating my look based on working for Paper magazine, Firstly my research began by analysing recent spreads / publications.

I then found that PAPER is a New York-city independent magazine that was founded in 1984

focusing on; fashion, pop culture, nightlife, music, art and film. The magazine stars celebrities on the cover so it can sell and because celebs all have a fan base that are keen to follow up on idols. this enables the saying 'here today, gone tomorrow', i feel this magazine would be suitable for any young, creative students like myself (18+). Overall i think the magazine is really stylized, bold and fun.

past models include: Miley Cyrus, Kim Kardashian, Rihanna, Prince, Katy Perry, Kylie Jenner, Nicki Minaj and Jennifer Lopez.

Using models in the public eye pretty much guarantee the sell of the magazine so this makes the publisher and editor happy and employed.
(En.wikipedia.org, 2017)



http://www.papermag.com/fashion/ Here is a online link to PAPER magazine website.
(PAPERMAG, 2017)

Below i have provided a mixture of PAPER publications that i found inspiring, i am now going to identify the theme and analyse the images to see what they have in common, this will help me justify my reasons for my design and make my design 100% suitable for PAPER.

·         Many textures have been included within Figure 1 as you can see Rihanna's outfit varies from leather, denim, cotton, fur and net.
·         The photography ranges within PAPER magazine, as you can see there are full body shots and portrait (head and shoulders). In figure 1 (the last image) the background is our of focus while Rhianna is brought forward in focus
·         The models are all posed at an angle creating shapes and in the centre
·         The location for figure 2,3,4 and 5 is location as there is a pure and dark background, this allows the images to stand out  
·         Within figure 1,3,4 and 5 there has been a coloured wig used
·         Tropical colours have been the theme within all the publications
·         figure 2 shows a festival hair approach to this year’s summer trend, as you can see jewels and accessories have been used.
·         Beauty dish's and soft box lighting has been used within the images



I will be applying a wig to my models hair and then styling using rollers as they give a circular shape when neatly applied. As you can see from the Paper publication nearly every model is wearing a wig so i want to carry out this element without copying so i will be changing the colour to black, i think this will work better when balancing the outfit also. although the models natural hair would be could be coloured using temporary coloured hair spray, it would take away the slickness and shine i plan to achieve which would make my image less effective and it would cost more money and take time. refer to figure 19

because i have been inspired by meatal spikes i have decided to keep the wig straight and smooth to represent its texture. refer to figure 22

Because i identified the colour theme in PAPER magazine was tropical i first thought of a summer sun set so I will implicate this by using a different coloured plain t-shirt in each of my images. refer to figure 16

Because shapes such as circles have been used in PAPER publications i will implicate this shape by using rounded sunglasses, i will also use balloons as props to help assist my look. refer to figure 7 and 9

Because a spike is a similar shape to a triangle which has 3 points, i will be using 3 rollers in the hair for continuity. My original inspiration come from lady Gaga and the metal coke cans (refer to figure 19)

i want my hair and makeup to be the focal point and drag looks are technical therefore i will be carrying out these elements throughout my shoot finally progressing to a strong final look, i want each look to have some sort of development. To make my design fit the theme Avant Garde i will be using additional media (spikes located differently in each look) and spikey eyelashes, the layers will increase within each look. refer to figure 17, 20 and 21

Because there was such a variety of materials used within PAPER i have chosen dress my model in a black leather jacket because i don't want my look to be overpowering and i want to create balance with the black shoes. I will implicate gloss to represent the shine of the leather as it has a pvc effect. refer to image 10 and 13

Because i have been inspired by the Magazine PAPER, i thought 'paper' can be associated with recycling therefore i attended a avant-garde recycling exhibition in York as further research. I have decided to pre make accessories such as a necklace made from safety pins, the colour silver will represent the metal spikes. Because safety pins are sharp and coloured silver i will implicate this into my make up by completing a winged graphic liner. refer to figure 23 and 18

I will be photographing portrait shots and full body images as these are the angles as i want to capture every angle. my work is obviously going to be held in a studio as i need the equipment, i have chose this because i want a pure back ground that will make the colours appear more vibrant.

i will get my model to pose facing for ward and angled so i will ensure the outfit fits so i don't have to use bull dog clips or hide them. I will think about composition as i will be using a chair, The shoes will change from spiked trainers with a small wedge to heels to show progression of height. refer to figure 14 and 6.

Balloons are used at party's and event so this will work perfectly as i want the mood to be fun, the colour of the balloons will reflect the tropical theme to tie the whole image together as the colour theme is part of my continuity. refer to figure 9

spikes can be seen as punk/ grunge so i will implicate the colour black to provide depth. I will be implicating the colour red because if you was to set your hair under a hood dryer it becomes hot and i want to reflect this, the spikes can be used to give warning to stay away. refer to figure 12

I will be using soft box and a beauty dish to capture my desired images. I will consider the accuracy of my make up because i will be shooting up close and the light will highlight any imperfection


To further my research i decided to watch make up tutorials on YouTube, the make up is bold, heavy but beautiful. I think drag suits Avant Garde because its very over the top.





(Trixie Mattel Drag Makeup Tutorial | Marc Zapanta, 2017)

Ru Paul is an American actor, drag queen, television personality and singer/ songwriter. He has produced and hosted 'Drag race' which he received a primetime emmy award in 2016. Ru paul has made appearances in films such as; but I'm a cheerleader, skin wars, to wrong foo, crooklyn and many more! He is noted to other drag queens for his indifference towards gender specific (used to address him, both, he and she) - have been deemed acceptable therefor he makes appearances in drag and out of drag. (En.wikipedia.org, 2017)


design 1
Red lip liner
ABH contour powder
Hd make up forever foundation stick
urban decay smoky shade combust
paradise make up shade silver
bobbi brown clear gloss
spirit gum
1 spike
benefit high beam
natural lashes
white eye liner
benefit brow pencil shade 3





design 2





Sunglasses
silver paradise make up / face paint
chocolate too faced palette
red lip liner
chanel red lip stick
abh contour powder
black eye liner
ABH contour powder
high beam highlighter
make up forever foundation stick
2 layers of lashes
spirit gum
2 spikes
   benefit brow pencil shade 3


   Design 3





Design 4





When designing my look I was going to change the lip on the 4th image, i was going to apply spikes however I found that because the spikes were metal they were too heavy and were extremely hard to stick also I found they were only one size and you couldn't arrange them in anyway except a row. I am glad i practiced this as i am going to stick to my design and not overcomplicate it.









To make the shoot day run smoothly i have decided to pre-style my wig. I have attached metal spikes to the rollers using a hot glue gun. I have secured the rollers with Kirby grips. All that will need doing on the day is appliance and straightening.
I am going to be keeping the same hair style throughout as this will be time effective and is a continuity point.
Products used and tools:
Wig and cap
Kirby grips
Hairspray
Hair serum
Rollers
Metal spikes and rollers (pre made)  


health and safety when working on a photoshoot:
· Ensure there are no trailing wires, using hazard tape or duct tape to secure all trailing wires flat to the floor will prevent anyone from tripping.
· ensure there is enough room for your model to manoeuvre
· it is important all equipment stands are positioned correctly (use all legs). Always check that equipment is secure before using
· if changing equipment e.g. soft box to snoot, extra care is needed because light become very hot very quickly.
· If moving to a different location always put the protective cover back on the light, as this will prevent damage and burns
· Never leave your model or studio unattended
It is crucial that a risk assessment is carried out upon the studio, click the following link to see an example of health and safety risk assessment http://www.hse.gov.uk/pubns/etis18.pdf
(Hse.gov.uk, 2017)

Model pose





model pose mood board:
Figure 1. Full Body Fashion Model Poses. (2017). [image] Available at: https://uk.pinterest.com/pin/416371928024010829/ [Accessed 15 May 2017].

Figure 2. Ariana Grande. (2017). [image] Available at: http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Ariana-Grande-Billboard-Magazine-May-2016-Cover-Photoshoot03.jpg [Accessed 15 May 2017].

Figure 3. Ariana Grande. (2017). [image] Available at: http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Ariana-Grande-Billboard-Magazine-May-2016-Cover-Photoshoot02.jpg [Accessed 15 May 2017].

Figure 4. model pose on chair. (2017). [image] Available at: http://media.gettyimages.com/photos/model-poses-at-a-fashion-shoot-for-madame-figaro-on-july-23-2014-in-picture-id457801560 [Accessed 15 May 2017].

Figure 5. drag queen pose. (2017). [image] Available at: https://s-media-cache-ak0.pinimg.com/736x/50/df/33/50df333f071497e48febcf05f14b7edc.jpg [Accessed 15 May 2017].



Information resources:

PAPERMAG. (2017). Fashion on PAPERMAG's site. [online] Available at: http://www.papermag.com/fashion/ [Accessed 14 May 2017].


Hse.gov.uk. (2017). HSE: Information about health and safety at work. [online] Available at: http://www.hse.gov.uk/ [Accessed 14 May 2017].

En.wikipedia.org. (2017). Paper (magazine). [online] Available at: https://en.wikipedia.org/wiki/Paper_(magazine) [Accessed 14 May 2017].

En.wikipedia.org. (2017). RuPaul. [online] Available at: https://en.wikipedia.org/wiki/RuPaul [Accessed 14 May 2017].

Images Bibliography:
Figure 1. Rihanna. (2017). [image] Available at: http://www.papermag.com/rihanna-paper-2293524292.html?slide=3 [Accessed 14 May 2017].

figure 2. Lila Grace braids. (2017). [image] Available at: http://www.papermag.com/kate-moss-daughter-lila-grace-2391249576.html [Accessed 14 May 2017].

figure 3. Ru-Paul drag. (2017). [image] Available at: http://www.papermag.com/rupauls-dragcon-2017-photos-2398842451.html?slide=34 [Accessed 14 May 2017].

figure 4.  kylie jenner. (2017). [image] Available at: http://www.fashiongonerogue.com/wp-content/uploads/2016/04/Kylie-Jenner-Paper-Magazine-April-2016-Cover-Photoshoot07.jpg, Kylie Jenner Paper Magazine 2016 [Accessed 14 May 2017].

figure 5. Nicki Minaj. (2017). [image] Available at: http://theaudacityofcolor.com/core/wp-content/uploads/2012/03/Screen-shot-2012-03-18-at-2.46.56-PM.png [Accessed 14 May 2017].
Figure 6. black boots with spikes by Jeffrey Campbell. (2017). [image] Available at: http://images.esellerpro.com/2308/I/752/271/1225603245_z1.jpg [Accessed 14 May 2017].
Figure 7. rounded sunglasses. (2017). [image] Available at: http://www.zerouv.com/ca/sunglasses/8370d.jpg [Accessed 14 May 2017].
Figure 8. summer braid. (2017). [image] Available at: https://uk.pinterest.com/pin/35114072077768621/ [Accessed 14 May 2017].
Figure 9. Balloons. (2017). [image] Available at: https://www.leluxedetresoi.com/wp-content/uploads/2011/05/Ballons.jpg [Accessed 14 May 2017].
Figure 10. Demi Lovato. (2017). [image] Available at: http://doctorscotthealth.com/wp-content/uploads/2013/11/Demi-Lovato-Leather-Jacket-Bipolar_II.jpg [Accessed 14 May 2017].
Figure 11. Punk princess. (2017). [image] Available at: https://uk.pinterest.com/pin/506725395546630677/ [Accessed 14 May 2017].
figure 12. Hood dryer. (2017). [image] Available at: http://www.happyhousewife.co.za/wp-content/uploads/2013/09/AT6013-2.jpg [Accessed 14 May 2017].
Figure 13. raincoat. (2017). [image] Available at: https://uk.pinterest.com/pin/303711568602421659/ [Accessed 14 May 2017].
Figure 14. spiked shoe. (2017). [image] Available at: https://uk.pinterest.com/pin/484770347359662045/ [Accessed 14 May 2017].

Figure 15. Queen of eye make up. (2017). [image] Available at: https://s-media-cache-ak0.pinimg.com/736x/b2/db/a8/b2dba881959b2b73e7197786df590200.jpg [Accessed 14 May 2017].
Figure 16. Painting by Leonid Afremov. (2017). [image] Available at: https://afremov.com/image.php?type=P&id=19450 [Accessed 14 May 2017].
Figure 17.avant garde makeup. (2017). [image] Available at: http://static1.squarespace.com/static/52d5a932e4b0f9fd2aef2b46/52d5e1f9e4b0e230ac890b16/52f4a763e4b0374e6a0602b9/1391765400459/photo+1+%282%29.JPG [Accessed 14 May 2017].
Figure 18. Safety pins. (2017). [image] Available at: https://www.physique.co.uk/large_catalogue_images/safety_pins.jpg [Accessed 14 May 2017].
Figure 19. Lady gaga. (2017). [image] Available at: https://uk.pinterest.com/pin/220465344228108371/ [Accessed 14 May 2017].
Figure 20. With and without make up. (2017). [image] Available at: http://assets.nydailynews.com/polopoly_fs/1.1294816!/img/httpImage/image.jpg_gen/derivatives/landscape_1200/fame.jpg [Accessed 14 May 2017].
Figure 21 . spikes. (2017). [image] Available at: https://s-media-cache-ak0.pinimg.com/236x/fe/67/b3/fe67b36de8558b29e156ee9b05aafd84.jpg [Accessed 14 May 2017].
Figure 22. black bobbed wig. (2017). [image] Available at: http://cdn1.bigcommerce.com/server1200/19eb3/products/399/images/12667/9014-1001__85206.1464823805.386.513.jpg?c=2 [Accessed 14 May 2017].


video:
Trixie Mattel Drag Makeup Tutorial | Marc Zapanta. (2017). [video] Available at: https://www.youtube.com/watch?v=iZwQeXGo4Bw [Accessed 14 May 2017].

Design Change

Before carrying on with my planning i have decided to completely change it as i have critically analysed my planning realising I've not completed what the brief asks, i have no inspirational reference point to my story and i don't feel Asif i own it. i spoke with my tutor to help resolve this and see where i was going wrong.

I am still using the Avant Garde magazine Paper for my styling inspiration but change the story...
so i have already identified Paper magazine shoots three quarter shots, overall gritty, shots and have mood lighting. I will be shooting with Michelle from the university and we plan to use reflectors and soft box lighting to experiment with my work

So, for my creative image 4 page spread I have decided to get raw and use my energy to overcome certain obstacles in my life that I am currently facing and are challenged by. As a person, I am extremely sensitive but like to act strong and just cope by getting on with things, this involves not talking to people about my issues and not giving my self-time to think or process things to a point where I don’t know how I feel. I am using this module to find my muse as an artist and hope to express this through producing a visual story that is personal to me…a journey that I would like to take you on.
For almost 2 years now I have been living independently, I have a small flat that is located on the same street as my Dad due to him being a recovering alcoholic as well as suffering depression and me being his main carer. My dad drank heavily for 20 years and has never had the best life style which has recently had a heart-breaking effect, he was diagnosed with cancer of the larynx. Being present throughout the diagnosis physically hurt me and deeply sadden me however I knew I had to be strong and find a way to cope so I could be there for him through his long hours of upcoming treatment. My dad’s treatment plan was to have chemotherapy and radiotherapy which really weighted him down but he kept fighting despite no longer having any confidence. My dad suffered lots of side effects to the treatments such as; Dryness of the skin, Tiredness, coughing up blood, swelling of the throat, weight loss, radiotherapy burns and bowel problems which led to him being taken to hospital where the doctors cured my dad’s pain with drugs/ medication. After being discharged from hospital my dad began to feel better and is now looking healthy and putting on weight, He feels good and well within himself and feels positive. Also i am currently facing another challenge and this is moving from my first flat to a house...exciting but scary!

because paper magazine photography can appear gritty i have decided to use things such as chicken wire because i thought it would add to this element. I have chosen to use the white flowers in the last image because i want to represent faith and purity. White is a positive colour and so far we have had positive news regarding moving and my dads results, white represents a successful beginning, goodness which we all hope for.(Project, Bourn and Bourn, 2017)





video 1.
(Ben Nye's Ultimate Old Age Effect, 2017)
about my look and what i will be including:
the black T shirt represents the dark time we have had and helped set the mood along with the rips.
i am going to be using eyelashes for continuity purposes because when you have caner and go through treatment you begin to loose these. i will start off natural, then get shorter up until the last image because i want this to represent health and riches therefor the make up will need to be elegant for deign 4.

for the hair on the last image i don't want to go all out because it is still unknown if everything is perfect so i wanted to implicate this.

i will be crimping the hair to texturize it, i believe this will make the hair stiff and easier to manipulate into a wacky style to suit Avant Garde also because it represents the bumpy time I've had recently.

i will be using white flowers/ petals at the end to represent faith and purity. white is a positive colour and my challenges are slowly improving.

i plan to use silver safety pins in the hair to represent the whole process of the treatment weighing our family mood down daily. Overall this would be an cheaper alternative in comparison to buying chains.

For the hair i took inspiration from Jennifer Lenord, when Jennifer was creating her avant garde hairstyle as a guest speaker i decided to take notes. I found that i did not want to copy her idea and incorporate feathers although i wanted to add kitchen cloths to represent a dirty rag

i want to show the side effects that the treatment has therefor i will use tablets for the model to pose with and i will be creating scars and scabs.

i want to use a fur texture in the final shot (look 4) because fur is expensive in comparison to rags and ripped clothing items which i will be using in look 1,2 and 3. I will also use black lace and white pearls as this can be seen as high price.

i want to incorporate props such as a chicken wire as my dad felt he was trapped and couldn't talk about his problems (he didn't want to be a burden) i want to position this in front of the camera lens and for the model to pose with her hands up like she's trying to escape.

Because my dad had a lot of side effect to the treatment he aged a lot, his skin dyed out and had yellow tones so i will be using brown shadows and cream based products to create depth

i will be using a female model because i have took inspiration from the Cinderella story but added a modern twist - this will perfectly show the rags to riches

the hair will be loose throughout the beginning of my looks containing rage however by look 4 i want this to be elegant sleek updo - i will have to work backwards as i cant achieve this once the hair is crimped. The hair up will represent the way I'm moving as things are going up / getting better considering i am going from a flat to a house. I will have to take into consideration what order i complete my looks in as i will be doing them on one day due to having a photographer and the studio booked all day, firstly i will start with design 4 because i want the hair to remain sleek and if i was to do this last i would have to plan for washing time.

Design 1
outfit: ripped top

shot: three quarters, mood lighting, soft box

prop: dirty kitchen towel

Hair: crimpers, hairspray, elastics, Kirby grips, rags

make up kit:
Anastasia Beverley hills cream contour kit - foundation (yellow shade)
Head to toe natural lashes 
duo lash glue
cream based make up - orange and yellow shade
too faced chocolate pallet - mat brown shades so the camera doesn't pick up glistening
white mascara through the brows
clear brow gel by Bobbi brown
Bobbi brown pro lip pallet
ben Nye translucent powder
white liner on lips to make them appear dry

Design 2
props: chicken wire and safety pins to reflect being weighted down and trapped

hair: crimped,

outfit: ripped top with safety pins

product list:
head to toe natural lashes - cut down short
Mehron palette shade brown
polystyrene balls and ipa to make scabs
spirit gum to secure
cream based make up to colour up
fresh scab ben nye
aging make up - abh contour powder shade medium and medium brown cream concealer by ABH



Design 3
Outfit: ripped top with safety pins

props: tablets to represent drugs/ medication, safety pins in hair

product list:
sculpt gel (A,B,C) for scaring on the neck
cream based products for colouring sfx up on neck
too faced peaches pallet for neck (to colour up)
red cream based under the eye to make them appear sore
head to toe eyelashes - very short and random
du lash glue
darker shades of bronzing powder to intensify the aging and create more depth


Design 4

outfit: sparkly top and fur boa, lace choker and pearl bracelet

props: flower petals - white, black lace, pearl bracelet

product list:
head to toe eyelashes 2 layers
make up for ever Hd foundation
ABH bronzing powder
duo lash glue
La girl concealer
Bobbi brown pro lip pallet shade Jenner
diego dalla palma white eye liner
black baby roll mascara
mac prep and prime
porefessional primer

hair: styled up because when you go through treatment your hair thins. - elegant. use hot rods to set the hair before doing the make up
hair products: hair spray, Kirby grips, hair serum and gown

My inspiration for my looks links in with my work based placement as we had a guest speaker from Look good feel better and Jennifer Leonards Avant Garde demonstration.
see the link provided below to have an insight into these sessions:

Look good feel better -


Jennifer -


to capture the best images of my work i will be explaining my styling elements to the photographer i have organised (exactly the same as paper) and i have booked out the studio to ensure my images are 100% professional.

The aim of my look was to have continuity and to build on the make up each time so i wasn't carrying a huge kit.

information resource:
Project, S., Bourn, J. and Bourn, J. (2017). Meaning of The Color White |. [online] Bourn Creative. Available at: http://www.bourncreative.com/meaning-of-the-color-white/ [Accessed 20 May 2017].

images bibliography:
Figure 1. cinderella. (2017). [image] Available at: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA8mHd5DQ_aV6STW3dqtSwRa11XGuJyDjvfqH6ME3O8iqTX0VNYpnjbpKkgsmm6Gm04hj_EHDK76upAAz3Oh0n8TnMxXK3hC5uMFjfODSqtLT65piFfiI-08aAC4q7Pp-zuXZtOLPZ_dk/s1600/Cinderella+Movie+2015.jpg [Accessed 20 May 2017].

Figure 2. yeezy season 3 collection. (2017). [image] Available at: https://i1.wp.com/hypebeast.com/image/2016/02/yeezy-season-3-collection-35.jpg?quality=95&w=500 [Accessed 20 May 2017].

Figure 3. banksy. (2017). [image] Available at: http://media.gettyimages.com/photos/spray-and-stencil-artwork-attributed-to-guerrilla-graffiti-artist-picture-id114680856 [Accessed 20 May 2017].

Figure 4. rags. (2017). [image] Available at: http://harrisand.co.uk/wp-content/uploads/2012/09/ragscol.jpg [Accessed 20 May 2017].

Figure 5.  aged make up. (2017). [image] Available at: https://s-media-cache-ak0.pinimg.com/736x/da/6d/a5/da6da5d303df339a6b52595f3c4b251e.jpg [Accessed 20 May 2017].

video reference:
video 1. Ben Nye's Ultimate Old Age Effect. (2017). [video] Available at: https://www.youtube.com/watch?v=w4eSYqBc4ZQ [Accessed 20 May 2017].







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